YOU BUILD THE AUDIENCE.
WE BUILD THE MERCH.
YOU CREATE IT.
WE HELP YOU MAKE IT, LAUNCH IT AND SELL IT.
DropCo is the infrastructure behind a creator's merchandise — from the first idea and artwork through to production, launch and sales.
Not a printer. Not a clothing supplier. A design arm — we work with you on your designs, then make, launch and sell the product. Better products, smarter drops, and you know what's selling.
CREATE. PLAN. DROP. TRACK. REPEAT.
Bring the idea.
Bring a finished design or just an idea — we work with you on the creative, helping shape the artwork into a product people actually want to wear.
Build the product.
Choose the right garment, fit, weight, finish and decoration for the idea.
Time the drop.
Plan seasonal releases, limited editions, campaigns, tours and relevant moments around your audience.
Make the drop happen.
Production, fulfilment and everything needed to get the product out there.
See what sells.
Use the Creator Area to keep track of sales and performance.
Use the data. Plan the next one.
Build on what worked and keep your product pipeline moving.
YOUR DROP.
YOUR DASHBOARD.
Everything you need to manage your DropCo releases in one place. Submit artwork, manage your products, keep track of sales and stay on top of your drops.
Submit artwork
Send over designs and creative assets for your next release.
Manage your drops
Keep products, launches and releases organised in one place.
Track sales
See how your products are performing and understand what your audience is buying.
Plan what's next
Use what you've learned from previous drops to plan the next one.
DON'T JUST DROP.
PLAN THE PIPELINE.
Successful drops don't happen randomly. Plan seasonal, timely and relevant drops around the moments that matter to your audience — and we'll help you decide what to drop, when to drop it and how to keep your product pipeline moving.
THE PRODUCTS BEHIND THE DROP.
The right garment for the right idea — apparel and creator-led drop options built around your audience and your brand.
BECOME A
CREATOR.
Tell us what you make and where to reach you. We'll review your application and get back to you to set up your storefront, products and first drop.
01 SUBMIT YOUR DETAILS
02 WE REVIEW & REACH OUT
03 WE SET UP YOUR STOREFRONT
04 YOU LAUNCH YOUR FIRST DROP
DON'T JUST MAKE MERCH. BUILD A PRODUCT LINE.
DropCo helps creators make products people want, plan relevant drops and understand what's selling — giving them the tools to keep building.
APPLY TO BECOME A CREATOR